The concept of Eyecare Kids was developed by Dr SooJin Nam. As a mother of two little boys, SooJin understands the concerns of parents when it comes to the wellbeing of their children. Being told that your child has poor vision and selecting their first pair of spectacles can be a daunting experience. Eyecare Kids was designed to make the whole eyecare and eyewear process fun, enjoyable and definitely educational.

The graphics developed for Eyecare Kids were developed in collaboration with SooJin’s then four year old son, Max.  Together, they created Max the Magician, Bella the Bear, Percy the Penguin and Danny the Dragon.  They are all friends who live in Eyetopia and have been diagnosed with common visual problems found in children!

SooJin Nam has a special interest in children’s vision, myopia control and learning difficulties, and in particular, the impact vision has on learning and concentration.  SooJin enjoys learning and improving her clinical skills – she has travelled extensively both nationally and internationally for continuing education. She understands the importance of giving children a nurturing, supportive environment in order for them to achieve their best.

Soojin and her practices were fortunate to have been the recipient of multiple business awards over the years.


    Eyecare Kids Hillsdale
    Eyecare Plus Broadway


    Optometry Australia (OA)
    Australasian College of Behavioural Optometrists (ACBO)
    Contact Lens Society of Australia (CCLSA)
    Australian Optometric Panel (AOP)
    Optometric Extension Program (OEP)
    Orthokeratology Society of Oceania (OSO)


    Bachelor of Optometry/Science (UNSW)
    Master of Business Administration (AGSM)
    Postgraduate Study of Behavioural Optometry (UNSW)


    Winner for Outstanding professional services in the Bankstown-Canterbury Business awards (2004), finalist in (2005, 2006, 2012)
    Korean Business Woman of the Year (2004)
    NSW Winner for the Shell Livewire Business Competition (2001)
    Highly commended for My Business Young gun award (2004)
    Finalist for Champion of Champion Business awards (2004)


    SooJin is active in the community, has previously been the recipient of the Young Australian of the year award for her local council, participated in the Rotary Group Study Exchange to Indiana as part of the centenary team in 2004 and also volunteered her services (in association with ICEE and RACS) for an eyecare service delivery trip to East Timor.