Privacy Policy

A cartoon of Eyecare Kids' main mascot Max the Magician, holding a paintbrush

Urban Eyewear Group Pty Ltd, also trading as Eyecare Kids, values and respects the privacy of the people we deal with. Eyecare Kids is committed to protecting your privacy and complying with the Privacy Act 1988 (Cth) (Privacy Act) and other applicable privacy laws and regulations in Australia.

This Privacy Policy (Policy) describes how we collect and manage your personal information, and how we maintain the quality and security of your personal information.

In this privacy policy, references to Eyecare Kids, we, our and us means Urban Eyewear Group Pty Ltd.

What is personal information?

“Personal information” means any information or opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable. In general terms, this includes information or an opinion that personally identifies you either directly (e.g. your name) or indirectly.

What personal information do we collect?

The personal information we collect about you depends on the nature of your dealings with us or what you choose to share with us.

The personal information we collect about you may include:

  • name;
  • mailing or street address;
  • date of birth;
  • email address;
  • phone number
  • driver’s license
  • Medicare details
  • Veterans Affairs card details
  • Health fund details
  • Your medical practitioner or GP details
  • occupation
  • hobbies / sports
  • medical history details

Under certain circumstances, Eyecare Kids may need to collect sensitive information about you. This might include any information or opinion about your racial or ethnic origin, membership of a trade union or other professional body, and health information.

If we collect your sensitive information, we will do so only with your consent, if it is necessary to prevent a serious and imminent threat to life or health, or as otherwise required or authorised by law, and we take appropriate measures to protect the security of this information.

How do we collect your personal information?

We collect your personal information directly from you when you:

  • interact with us over the phone;
  • interact with us in person;
  • interact with us online;
  • participate in surveys or questionnaires.

How do we use your personal information?

We use personal information for many purposes in connection with our functions and activities, including the following purposes:

  • provide you with information or services that you request from us;
  • deliver to you a more personalised experience and service offering;
  • improve the quality of the services we offer;
  • internal administrative purposes;
  • marketing and research purposes.

Transfer of personal information overseas

Some of the third-party service providers we disclose personal information to may be based in or have servers located outside of Australia, including in New Zealand, USA, Canada, the UK, and other EU member states.

Where we disclose your personal information to third parties overseas, we will take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information and that data security and appropriate privacy practices are maintained.

How do we protect your personal information?

Eyecare Kids will take reasonable steps to ensure that the personal information that we hold about you is kept confidential and secure, including by:

  • having a robust physical security of our premises and databases / records;
  • taking measures to restrict access to only personnel who need that personal information to effectively provide services to you;
  • having technological measures in place (for example, anti-virus software, fire walls).

Direct marketing

We may send you direct marketing communications and information about our services, opportunities, or events that we consider may be of interest to you if you have requested or consented to receive such communications.

These communications may be sent in various forms, including mail, SMS, fax and email, in accordance with applicable marketing laws, such as the Australian Spam Act 2003 (Cth). You consent to us sending you those direct marketing communications by any of those methods. If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.

You may opt-out of receiving marketing communications from us at any time by:

  • email – clicking the unsubscribe link.
  • SMS – opting out by replying STOP.

Retention of personal information

We do not ever completely delete a patient’s details from our database. We will mark them as inactive (no mail or recalls to be sent)  or deceased, etc. A patient who, upon severing ties with Eyecare Kids, wants their information completely deleted from our database can send us a request via

How to access and correct your personal information

Eyecare Kids will endeavour to keep your personal information accurate, complete and up to date.

If you wish to make a request to access and / or correct the personal information we hold about you, you should make a request by emailing us at, and we will usually respond within one business day.

Links to third party sites

Eyecare Kids website(s) may contain links to websites operated by third parties. If you access a third party website through our website(s), personal information may be collected by that third party website. We make no representations or warranties in relation to the privacy practices of any third party provider or website and we are not responsible for the privacy policies or the content of any third party provider or website. Third party providers / websites are responsible for informing you about their own privacy practices and we encourage you to read their privacy policies.

Inquiries and complaints

For complaints about how Eyecare Kids handles, processes or manages your personal information, please email Note we may require proof of your identity and full details of your request before we can process your complaint.

Please allow up to three business days for Eyecare Kids to respond to your complaint.

How to contact us

If you have a question or concern in relation to our handling of your personal information or this Policy, you can email us for assistance at


Eyecare Kids reserves the right to make changes to this Privacy Policy and other related policies posted from time to time. Please review our website periodically to see any updates to the information provided here.

This Privacy Policy was last reviewed and updated on 30 June 2023.